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Targets impulse lip color shoppers and hot lash category.
August 8, 2014
By: Christine Esposito
Editor-in-Chief
CVS/pharmacy has rolled out its own beauty collection, Makeup Academy. Developed for CVS/pharmacy by makeup professionals and beauty experts, the range includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes. Lip products are the number one impulse purchase by CVS/pharmacy shoppers and lash is one of the fastest-growing category for the last three years at CVS, according to the pharmacy chain. “Makeup Academy is another example of our ded...
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